FusionDM includes four features in one package. Old-school direct mail only operates on one. FusionDM is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, FusionDM consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here’s how it all fits together:
Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system, we track the mailing process of your order. You can log in anytime to know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers.
Step 3: Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind.
Step 4: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
“My favorite (part about FusionDM) is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” – Jeff
“I have been using FusionDM and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn’t want to leave a message!” – John
“We love FusionDM because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!” – Dental Marketing Professional
Can I turn my current direct mail campaign into a FusionDM campaign?
Heck yes! Just let us know you want to and we’ll do the rest!
FusionDM is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!